北京工商大学学报：社会科学版
北京工商大學學報：社會科學版
북경공상대학학보：사회과학판
JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY
2009年
4期
7~11
,共null页
农产品 流通主体 流通实力 流通渠道
農產品 流通主體 流通實力 流通渠道
농산품 류통주체 류통실력 류통거도
agricultural product; principal part in the circulation; circulation strength; circulation channel
农产品流通主体分为生产环节、批发环节、零售环节、物流仓储环节等四大类，每个环节又包含若干渠道成员。提出农产品流通实力的数量／价格矩阵，将农产品流通主体分为四种类型，并将四种类型与农产品流通渠道成员进行对应。在农产品流通主体组织方式的总体模型的基础上，提出了以实力强的流通主体为核心建立的6种渠道模式。进而选择出我国农产品流通的主导模式。最后，提出我国农产品流通渠道的改进对策。
農產品流通主體分為生產環節、批髮環節、零售環節、物流倉儲環節等四大類，每箇環節又包含若榦渠道成員。提齣農產品流通實力的數量／價格矩陣，將農產品流通主體分為四種類型，併將四種類型與農產品流通渠道成員進行對應。在農產品流通主體組織方式的總體模型的基礎上，提齣瞭以實力彊的流通主體為覈心建立的6種渠道模式。進而選擇齣我國農產品流通的主導模式。最後，提齣我國農產品流通渠道的改進對策。
농산품류통주체분위생산배절、비발배절、령수배절、물류창저배절등사대류，매개배절우포함약간거도성원。제출농산품류통실력적수량／개격구진，장농산품류통주체분위사충류형，병장사충류형여농산품류통거도성원진행대응。재농산품류통주체조직방식적총체모형적기출상，제출료이실력강적류통주체위핵심건립적6충거도모식。진이선택출아국농산품류통적주도모식。최후，제출아국농산품류통거도적개진대책。
The principal parts in the circulation of agricultural products can be divided into four sectors ： manufacturing, wholesaling, retailing, and logistics ＆ warehousing, each of which also includes several channel members. This paper proposes a quantity-price matrix for the circulation strength of agricultural products, with the principal parts divided into four types which parallel the channel members in the circulation of agricultural products. Based on an overall model of organizational mode for circulation sectors of agricultural products, this paper puts forward six channel modes with a focus on powerful circulation sectors. Then some leading modes can be selected for China. Finally, stone suggestions are given to improve the circulation channel for China＇s agricultural products.
