上海体育学院学报
上海體育學院學報
상해체육학원학보
Journal of Shanghai Physical Education Institute
2009年
5期
1~6
,共null页
刘清早 吴爱君 刘漾 刘晓燕
劉清早 吳愛君 劉漾 劉曉燕
류청조 오애군 류양 류효연
奥运会 全运会 市场开发 组织 制度 计划 收益分配
奧運會 全運會 市場開髮 組織 製度 計劃 收益分配
오운회 전운회 시장개발 조직 제도 계화 수익분배
the Olympic Games; the National Games of China; market development; organization; institution; plan; gains distribution
运用文献资料法、访谈法、比较研究法,对奥林匹克运会与全国运动会市场开发进行分析,比较其组织体系、制度体系、计划体系、收益分配体系之异同。在经济体制改革不断深化、竞技体育举国体制不断完善的今天,全运会应结合自身特点,借鉴奥运会及其他大型综合性体育赛事市场开发的先进经验,实现全面、协调和可持续发展。
運用文獻資料法、訪談法、比較研究法,對奧林匹剋運會與全國運動會市場開髮進行分析,比較其組織體繫、製度體繫、計劃體繫、收益分配體繫之異同。在經濟體製改革不斷深化、競技體育舉國體製不斷完善的今天,全運會應結閤自身特點,藉鑒奧運會及其他大型綜閤性體育賽事市場開髮的先進經驗,實現全麵、協調和可持續髮展。
운용문헌자료법、방담법、비교연구법,대오림필극운회여전국운동회시장개발진행분석,비교기조직체계、제도체계、계화체계、수익분배체계지이동。재경제체제개혁불단심화、경기체육거국체제불단완선적금천,전운회응결합자신특점,차감오운회급기타대형종합성체육새사시장개발적선진경험,실현전면、협조화가지속발전。
Using the methods of literature, interview, comparative research, it made an analysis of market development of the Olympic Games and the National Games of China and compared the differences and similarities between them in the systems of organization, institution, plan and gains distribution. Today, under the condition of constantly deepening economic system reform and continuously improving the whole-nation system of competitive sport, it's necessary for the National Games of China to realize overall, coordinative and sustainable development in the light of the characteristics themselves and drawing on the advanced experience of market development of the Olympic Games and other large-sized games.