华侨大学学报：哲学社会科学版
華僑大學學報：哲學社會科學版
화교대학학보：철학사회과학판
Journal of Huaqiao University(Humanities & Social Science)
2009年
3期
63~67
,共null页
虚拟市场 顾客价值 心理整合 模型 策略
虛擬市場 顧客價值 心理整閤 模型 策略
허의시장 고객개치 심리정합 모형 책략
virtual market ; customer value ; psychological conformity ; model ; strategy
根据电子商务环境下的顾客价值理论、虚拟市场心理整合营销理论和市场心理学知识，创建了虚拟市场顾客价值的心理整合模型；同时，通过对其模型中的驱动、整合和提升三个理论体系的分析给出了虚拟市场顾客价值的心理整合策略。以此指导企业实施有效的营销管理工作，促进我国虚拟市场的健康、完善和发展。
根據電子商務環境下的顧客價值理論、虛擬市場心理整閤營銷理論和市場心理學知識，創建瞭虛擬市場顧客價值的心理整閤模型；同時，通過對其模型中的驅動、整閤和提升三箇理論體繫的分析給齣瞭虛擬市場顧客價值的心理整閤策略。以此指導企業實施有效的營銷管理工作，促進我國虛擬市場的健康、完善和髮展。
근거전자상무배경하적고객개치이론、허의시장심리정합영소이론화시장심이학지식，창건료허의시장고객개치적심리정합모형；동시，통과대기모형중적구동、정합화제승삼개이론체계적분석급출료허의시장고객개치적심리정합책략。이차지도기업실시유효적영소관리공작，촉진아국허의시장적건강、완선화발전。
According to the customer value theory, the marketing theory of psychological conformity in virtual market and the marketing psychology, the psychological conformity model of customer value in virtual market has been formed. At the same time, the psychological conformity strategy of customer value in virtual market has been showed through the analysis to the three theories which are driven, conformed and promoted in the model. The effective marketing supervisory work can be done under the instruction in enterprises, which can make the virtual market health, perfect, and development in China.
