CAJ | 학술논문

近年来漳州水果生产得到了快速的发展，水果产业成为了漳州的支柱产业。但漳州水果要想在激烈竞争的国内外水果市场上占有一席之地，必须进一步提升其自身的竞争力。通过对漳州水果产业发展现状的调研，运用波特的钻石理论模型对漳州水果产业竞争力进行分析。并提出相应的发展战略。
근년래장주수과생산득도료쾌속적발전，수과산업성위료장주적지주산업。단장주수과요상재격렬경쟁적국내외수과시장상점유일석지지，필수진일보제승기자신적경쟁력。통과대장주수과산업발전현상적조연，운용파특적찬석이론모형대장주수과산업경쟁력진행분석。병제출상응적발전전략。
In recent years ,Zhangzhou fruit production has been developed rapidly. Fruit industry has become a pillar industry in Zhangzhou. But To occupy a scat in fierce competition fruit market at home and abroad it must further enhance its own competitiveness. Through the research of the development of Zhangzhou fruit industry, we use Porter＇s Diamond Model to analysis compet- itiveness of Zhangzhou fruit industrial and put forward the corresponding development strategies.