CAJ | 학술논문

金融危机对我国实体经济的影响深远，尤其是对以出口为主的OEM企业产生了致命的打击。OEM企业如何应对全球性危机，文章提出应迅速转变生产方式，实施产业升级，形成ODM的生产方式；积极参与产业链上游的国际竞争，扩大OEM企业的利润来源；实施市场区隔；最终实现自有品牌等应对策略。
금융위궤대아국실체경제적영향심원，우기시대이출구위주적OEM기업산생료치명적타격。OEM기업여하응대전구성위궤，문장제출응신속전변생산방식，실시산업승급，형성ODM적생산방식；적겁삼여산업련상유적국제경쟁，확대OEM기업적리윤래원；실시시장구격；최종실현자유품패등응대책략。
The global financial crisis has caused profound affect to China＇s industry and gives a serious strike to OEM export enterprises in China. This paper explores the ways to cope with the global financial crisis and puts forward some for OEM export enterprises, such as quickly changing their mode of production, actualizing the stratagem of upgrading industrial structure, forming ODM production modes, taking part in the international competition for an advanced position in the industrial chain, expanding the sources of profits of OEM export enterprises and actualizing market segments and so on so that they can create brands of their own.