CAJ | 학술논문

旅游地形象策划的研究是旅游规划中的重要内容，对开发和经营旅游资源具有重要作用。柞水县是陕西南北旅游走廊的主轴线上的重要节点，研究其旅游形象设计，对于西安旅游目的地与周边地区的旅游一体化发展具有重要的理论和实践意义。在阐述柞水县区位和旅游资源特征的基础上，重点探讨了其旅游形象识别，构建了包括理念基础、整体形象、宣传口号和产品形象等在内较为全面的旅游形象系统。
여유지형상책화적연구시여유규화중적중요내용，대개발화경영여유자원구유중요작용。작수현시협서남북여유주랑적주축선상적중요절점，연구기여유형상설계，대우서안여유목적지여주변지구적여유일체화발전구유중요적이론화실천의의。재천술작수현구위화여유자원특정적기출상，중점탐토료기여유형상식별，구건료포괄이념기출、정체형상、선전구호화산품형상등재내교위전면적여유형상계통。
Tourism image design, which is of great importance to the development and management of tourism resources, is the main content of tourism planning. Zhashui county is the main nodes of Shaanxi north-south travel corridor, studying its tourism image design has an important theoretical and practical significance to the tourism Integrated development between Xi＇an tourism destination and peripheral areas. Based on expatiating location and characteristics of tourism resources of Zhashui county, The paper mainly discusses its tourism image identification, and establishes a tourism image system of Zhashui, including factors like basic concepts, the general image, propaganda slogan, product image.