CAJ | 학술논문

现代经济学认为：体育比赛实质上是一种商品,它具有商品的各种属性,例如：价值。既然比赛有了其本身所蕴含的价值,人们如若需欣赏比赛,那么就必须付出一定的等价物品来换取欣赏比赛的权利,其中最为普遍的等价物品就是货币资本。由于现今所有的赛事门票定价策略都是源于成本加利润策略,但这种策略现在看来具有孤立性的缺陷,所以希望摒弃原有的财务角度,拟从纳什均衡的角度阐述2010年广州亚运会篮球比赛门票定价策略,为今后篮球赛事门票定价策略提供一个新的思路与方法,并以期为广州2010年亚运会的篮球比赛门票定价的决策提供新的理论依据与价值参考。
현대경제학인위：체육비새실질상시일충상품,타구유상품적각충속성,례여：개치。기연비새유료기본신소온함적개치,인문여약수흔상비새,나요취필수부출일정적등개물품래환취흔상비새적권리,기중최위보편적등개물품취시화폐자본。유우현금소유적새사문표정개책략도시원우성본가리윤책략,단저충책략현재간래구유고립성적결함,소이희망병기원유적재무각도,의종납십균형적각도천술2010년엄주아운회람구비새문표정개책략,위금후람구새사문표정개책략제공일개신적사로여방법,병이기위엄주2010년아운회적람구비새문표정개적결책제공신적이론의거여개치삼고。
With the mathematical modefing and economic diseiphnes development, people＇s understanding of games is getring close to the nature of its commodity economy, while westem scholars have become more frequently building mathematical models to come for more detailed description and research. In modem economics, sports is essentially a commodity, it has various attributes of commodity, such as value. As game has its own inherent value, when people want to enjoy games, they must pay a certain amount of equivalent goods in exchange for the right to enjoy the game, the most common of which is the monetary equivalent of capital goods. All the events ticket pricing strategies are derived from cost-plus strategy, but this strategy now appears to have defective of isolation, so we hope to give up the original financial view, and from the Nash equilibrium to present the 2010 Guangzhou Asian Games basketball competitions＇ ticket pricing strategy for the coming basketball tournament ticket pricing strategy, to provide a new way of thinking and methods, and a new theoretical basis and reference value for the 2010 Asian Games basketball competitions＇ ticket pricing strategy.