成都体育学院学报
成都體育學院學報
성도체육학원학보
Journal of Chengdu Physical Education Institute
2009年
10期
20~22
,共null页
金融危机 体育用品企业 发展现状 机遇
金融危機 體育用品企業 髮展現狀 機遇
금융위궤 체육용품기업 발전현상 궤우
financial crisis, sports wear enterprise, development status quo, opportunity
采用文献资料法和逻辑分析法，首先分析了我国体育用品企业在金融危机下外贸出口需求下降、国内消费需求降低和承担OEM业务面临的挑战及发展现状，然后分析了金融危机给体育用品企业带来的发展机遇。
採用文獻資料法和邏輯分析法，首先分析瞭我國體育用品企業在金融危機下外貿齣口需求下降、國內消費需求降低和承擔OEM業務麵臨的挑戰及髮展現狀，然後分析瞭金融危機給體育用品企業帶來的髮展機遇。
채용문헌자료법화라집분석법，수선분석료아국체육용품기업재금융위궤하외무출구수구하강、국내소비수구강저화승담OEM업무면림적도전급발전현상，연후분석료금융위궤급체육용품기업대래적발전궤우。
Literature review and logical analysis are employed in this article to analyze the development status quo of Chinese sports wear enterprises amid the financial crisis. Such problems as the decreasing export demand and domestic consumption demand and challenges in doing OEM business are analyzed. Meanwhile development opportunities brought by the financial crisis are also analyzed.
