江西农业大学学报：社会科学版
江西農業大學學報：社會科學版
강서농업대학학보：사회과학판
Journal of Jianxi Agricultural University :Social Sciences Edition
2009年
3期
128~131
,共null页
旅游产业转型 旅行社 竞争优势 差异化战略
旅遊產業轉型 旅行社 競爭優勢 差異化戰略
여유산업전형 여행사 경쟁우세 차이화전략
transition of tourism industry ; travel agencies ; competitive advantage ; differentiation strategy
在旅游产业转型升级之际,一直处于同质低价竞争格局的旅行社如何突破这种市场行为,以求增强自身竞争优势是值得深思的问题。运用产业组织理论的SCP范式以及博弈分析方法,论证差异化竞争战略是当前旅行社应选择的策略方式,并从差异化战略的视角对旅行社构建竞争优势提出相关建议。
在旅遊產業轉型升級之際,一直處于同質低價競爭格跼的旅行社如何突破這種市場行為,以求增彊自身競爭優勢是值得深思的問題。運用產業組織理論的SCP範式以及博弈分析方法,論證差異化競爭戰略是噹前旅行社應選擇的策略方式,併從差異化戰略的視角對旅行社構建競爭優勢提齣相關建議。
재여유산업전형승급지제,일직처우동질저개경쟁격국적여행사여하돌파저충시장행위,이구증강자신경쟁우세시치득심사적문제。운용산업조직이론적SCP범식이급박혁분석방법,론증차이화경쟁전략시당전여행사응선택적책략방식,병종차이화전략적시각대여행사구건경쟁우세제출상관건의。
During the transition of tourism industry, it is worthy of careful consideration how to change the market -behavior of competition with product homogeneity and low price in order to strengthen its competitive -advantage. It is proved that currently tourism agencies should choose differentiation competitive strategy after art analysis based on game theory and SCP theory. Finally, some suggestions on establishing competitive - advantage of travel agencies are put forward from the perspective of differentiation strategy.
