CAJ | 학술논문

在旅游经济高速发展过程中，旅行社面临着多样化旅游地的持续冲击，其产业地位不断演变，并从理论上、历史上的核心产业地位发展到产业地位弱化。本文从旅行社在旅游供应链中产业地位特征演变过程入手，分析其被弱化的原因及带来的问题，提出其在旅游供应链系统中核心产业地位回归的发展取向及其应对策略，希望借此充分发挥旅行社在旅游业中的企业龙头作用，促进旅游业更好更快发展。
재여유경제고속발전과정중，여행사면림착다양화여유지적지속충격，기산업지위불단연변，병종이론상、역사상적핵심산업지위발전도산업지위약화。본문종여행사재여유공응련중산업지위특정연변과정입수，분석기피약화적원인급대래적문제，제출기재여유공응련계통중핵심산업지위회귀적발전취향급기응대책략，희망차차충분발휘여행사재여유업중적기업룡두작용，촉진여유업경호경쾌발전。
The travel agency faces constant impact of tourist resort diversification in the rapid development of tourist economy, and its industrial status of theoretical historical core keeps changing and weakening. Starting from its change in tourist supply chain and industrial status characteristics, this article analyses the weakening causes and their aftermath, and puts forward a development orientation of core status return in the supply chain system and its countermeasures, so as to give full play to the leading role of the agency in tourism and promote better faster development of tourism.