CAJ | 학술논문

基于国内外相关理论与实证研究,本文以九寨沟为案例地,构建结构方程模型探讨自然遗产地游客环境态度与环境行为倾向之间的影响机制。通过探索性因子分析发现游客的环境态度可以进一步细分为4个维度：即环境情感、环境责任、环境知识和环境道德。通过验证性因子分析和结构方程模型,本研究进一步分析了案例地游客环境态度与环境行为倾向的关系。模型估计结果显示,环境态度中的环境情感维度和环境知识维度对环境行为倾向具有显著的、正向的影响;环境道德维度对环境行为倾向影响较小,而环境责任维度与行为倾向没有显著关系。最后,本文对模型分析的结论进行了总结和归纳。
기우국내외상관이론여실증연구,본문이구채구위안례지,구건결구방정모형탐토자연유산지유객배경태도여배경행위경향지간적영향궤제。통과탐색성인자분석발현유객적배경태도가이진일보세분위4개유도：즉배경정감、배경책임、배경지식화배경도덕。통과험증성인자분석화결구방정모형,본연구진일보분석료안례지유객배경태도여배경행위경향적관계。모형고계결과현시,배경태도중적배경정감유도화배경지식유도대배경행위경향구유현저적、정향적영향;배경도덕유도대배경행위경향영향교소,이배경책임유도여행위경향몰유현저관계。최후,본문대모형분석적결론진행료총결화귀납。
Based on relevant theories and empirical studies both at home and abroad, the paper, taking Jiuzhaigou as a case, constructs structural equation model （SEM） to explore potential relationship of tourists＇ environmental attitudes and behavior in natural heritage site. Through exploratory factor analysis, we find that tourists＇ environmental attitudes can be further categorized into four dimensions, namely, environmental sentiment, environmental responsibility, environmental knowledge and environmental morality. Furthermore, as indicated by the verified factor analysis and SEM, the study analyzes the relationship between tourists＇ environmental attitudes and environmental behavior intention. The result of model estimation shows that environmental sentiment and environmental knowledge have significant and positive impact on environmental behavior intention, environmental moral exerts little influence on environmental behavior intention, whereas environmental responsibility is not significant. Finally, some theoretical conclusions about model analysis are summarized.