CAJ | 학술논문

目标市场研究是产品定位的基础。本文运用统计模型和分析工具,对我国的钢材总需求以及热轧板带市场进行了定量预测分析。得出结论：通过回归分析可较准确地预测出未来2～3年我国钢材的消费量与产量;我国钢材总产量能够满足需求,但存在结构调整的需要,就热轧板而言,热轧薄板和热轧薄宽带钢的比例仍然较低。研究结论对新一代钢厂的产品定位具有理论指导意义及实用价值。
목표시장연구시산품정위적기출。본문운용통계모형화분석공구,대아국적강재총수구이급열알판대시장진행료정량예측분석。득출결론：통과회귀분석가교준학지예측출미래2～3년아국강재적소비량여산량;아국강재총산량능구만족수구,단존재결구조정적수요,취열알판이언,열알박판화열알박관대강적비례잉연교저。연구결론대신일대강엄적산품정위구유이론지도의의급실용개치。
The analysis and research on target market is the basis of product orientation. This paper uses the statistical models and the analytical tools to analyze and forcast China＇s total steel demand and the hot-rolled flat product market. It draws the conclusions as follows：the regression analysis can be used to forecast the production and the consumption of steel in 2 to 3 years accurately;the product capacity of steel in China can meet the demand, but the ratios of hot-rolled steel and hot-rolled wide steel remain low very much.