CAJ | 학술논문

根据企业对当期收益与远期收益的不同关注程度，将组织文化导向分为财务结果导向、市场结果导向与创新学习导向三个方面的内容。通过对72家中国境内企业的823名研发人员的实证研究发现：（1）市场结果导向与创新学习导向对员工创新行为有显著的促进作用，而财务结果导向对员工创新行为有明显的负向影响。（2）财务结果导向会制约市场结果导向对创新的促进作用。（3）市场结果导向会增进创新学习导向对员工创新的正向影响。基于研究结论，得出了相应的管理启示。
근거기업대당기수익여원기수익적불동관주정도，장조직문화도향분위재무결과도향、시장결과도향여창신학습도향삼개방면적내용。통과대72가중국경내기업적823명연발인원적실증연구발현：（1）시장결과도향여창신학습도향대원공창신행위유현저적촉진작용，이재무결과도향대원공창신행위유명현적부향영향。（2）재무결과도향회제약시장결과도향대창신적촉진작용。（3）시장결과도향회증진창신학습도향대원공창신적정향영향。기우연구결론，득출료상응적관리계시。
According to various levels of attention on current interest and long-term interest from enterprises, organizational culture orientation is divided into three categories that are financial outcome orientation, marketing outcome orientation and innovation and learning orientation. Through the empirical study on 823 R＆D staff among 72 domestic organizations in China, some results have been found： first, marketing outcome orientation and innovation and learning orientation exhibit significant and positive impact on staff＇s innovative behaviors while financial outcome orientation appears to have negative impact on innovative behaviors; second, financial outcome orientation could restrain the positive promotion function that marketing outcome orientation extends to innovative behaviors; and third, marketing outcome orientation reinforces the positive impact that innovation and learning orientation works for staff＇s innovative behaviors. Upon these findings, some implications are raised for management＇s attention.