CAJ | 학술논문

近年来，随着国内外环境的变化，开发区已经从单一经济功能的产业园区向具有综合城市功能的新城转型。旅游业作为产业链较长、容纳就业人口较多的第三产业，在开发区转型发展中起着重要作用。本文对苏州工业园区旅游发展现状进行了研究，指出其现阶段存在的主要问题有旅游新品牌形象难以树立、旅游服务倾向高端群体、旅游项目收益不理想和企业参与旅游业发展的热情不高等，并尝试针对这些问题提出相应的对策措施，以期为研究区及其它处于相似境地的开发区旅游业发展提供借鉴和参考。
근년래，수착국내외배경적변화，개발구이경종단일경제공능적산업완구향구유종합성시공능적신성전형。여유업작위산업련교장、용납취업인구교다적제삼산업，재개발구전형발전중기착중요작용。본문대소주공업완구여유발전현상진행료연구，지출기현계단존재적주요문제유여유신품패형상난이수립、여유복무경향고단군체、여유항목수익불이상화기업삼여여유업발전적열정불고등，병상시침대저사문제제출상응적대책조시，이기위연구구급기타처우상사경지적개발구여유업발전제공차감화삼고。
In recent years, development zones have been tending to transform from industrial zones with the single-type of economical function to new towns of comprehensive urban functions. As a type of tertiary industry with a long industrial chain and large employed population, tourism plays an important role in the transition. With an analysis of the tourism development in Suzhou Industrial Park （SIP） , it is found that the main problems troubling tourism in industrial parks are： difficulties of building new brand images, services focused only on high-end consumer groups, unsatisfactory revenues, and a lack of enthusiasm of enterprises participating in tourism. The authors proposed several specific suggestions for SIP.