CAJ | 학술논문

依据产业组织理论,采用专家访谈、比较分析、数理统计等研究方法,对中国高尔夫产业的市场集中度、市场绩效以及二者之间的关系进行了研究。研究结果表明：从市场集中度来看,目前中国高尔夫产业的市场结构呈现出垄断竞争型的特点;从市场绩效来看,中国高尔夫产业长期以来整体经营效益水平不高,但近年来高尔夫球场的接待人数和经营收入逐年提高,打球价格逐年降低;中国高尔夫产业的市场绩效与市场集中度水平呈反方向变化关系。
의거산업조직이론,채용전가방담、비교분석、수리통계등연구방법,대중국고이부산업적시장집중도、시장적효이급이자지간적관계진행료연구。연구결과표명：종시장집중도래간,목전중국고이부산업적시장결구정현출롱단경쟁형적특점;종시장적효래간,중국고이부산업장기이래정체경영효익수평불고,단근년래고이부구장적접대인수화경영수입축년제고,타구개격축년강저;중국고이부산업적시장적효여시장집중도수평정반방향변화관계。
Based on industrial organization theory, by methods of expert interview, comparison and mathematical statistic, this paper conducts a research to market concentration degree and market performance of Chinese golf industry, and the relationship between them. The result shows that： according to market concentration, at present the market structure of Chinese golf industry appears characteristic of monopolized competition; according to market performance, the whole operation effectiveness of Chinese golf industry is not high for long, but in the recent years golf courses＇ reception population and the operating income increases year by year, and the price of golf decreases year by year; the market performance and concentration degree assume the reversed direction change.