科研管理
科研管理
과연관리
Science Research Management
2009年
6期
128~135
,共null页
计划行为理论（TPB） 创业意愿 创业控制知觉
計劃行為理論（TPB） 創業意願 創業控製知覺
계화행위이론（TPB） 창업의원 창업공제지각
TPB; entrepreneurial intention; perception of entrepreneurship behavioral control;
基于＂计划行为理论＂,采用问卷调查方法,借助SPSS软件和结构方程建模,分析了中国文化背景下影响创业意愿的因素,并绘制了中国文化背景下的创业意愿路径图。结果表明,创业意愿的影响因素和影响方式存在文化的差异。在中国文化背景下,创业行为控制知觉与创业意愿正相关,创业行为结果知觉通过创业控制知觉影响创业意愿,创业行为结果知觉与创业行为控制知觉之间存在交互作用。
基于＂計劃行為理論＂,採用問捲調查方法,藉助SPSS軟件和結構方程建模,分析瞭中國文化揹景下影響創業意願的因素,併繪製瞭中國文化揹景下的創業意願路徑圖。結果錶明,創業意願的影響因素和影響方式存在文化的差異。在中國文化揹景下,創業行為控製知覺與創業意願正相關,創業行為結果知覺通過創業控製知覺影響創業意願,創業行為結果知覺與創業行為控製知覺之間存在交互作用。
기우＂계화행위이론＂,채용문권조사방법,차조SPSS연건화결구방정건모,분석료중국문화배경하영향창업의원적인소,병회제료중국문화배경하적창업의원로경도。결과표명,창업의원적영향인소화영향방식존재문화적차이。재중국문화배경하,창업행위공제지각여창업의원정상관,창업행위결과지각통과창업공제지각영향창업의원,창업행위결과지각여창업행위공제지각지간존재교호작용。
The factors affecting entrepreneurial intention in China based on the Theory of Planed Behavior（TPB） are analyzed by using method of questionnaire, tools of SPSS, and structure equation modeling. A path map of entrepreneurial intention in Chinese context is drawn. It indicates that there are some differences related to the factors affecting the entrepreneurial intention between Chinese culture and the Western culture. There is a positive relation between the perception of entrepreneurship behavioral control and the entrepreneurial intention, and the attitude toward the behavior affects the entrepreneurial intention through the perceived behavioral control. At the same time, the attitude toward the behavior has interacted with the perceived behavioral eontrol.
