CAJ | 학술논문

旅游目的地选择一直是旅游管理研究的核心命题之一，整个选择过程是系统分量（目的地属性）和随机分量（游客特性）共同作用的结果。本文以2008年5～6月在北京、上海、广州等三大航空枢纽口岸采集到的第一手意愿性数据为基础，构建了一个二项Logistic离散选择回归模型．系统分析了影响入境游客西向扩散的影响因素，认为游客的职业、旅华时间、家庭结构、旅游方式、结伴方式、旅游动机、旅华花费、入境口岸、受到尊重等特性显著影响其西扩的概率。同时，该模型具有较好的预测功能，准确率达到72．5％，对于我国区域旅游联合，特别是西部地区开拓国际客源市场具有重要指导意义。
여유목적지선택일직시여유관리연구적핵심명제지일，정개선택과정시계통분량（목적지속성）화수궤분량（유객특성）공동작용적결과。본문이2008년5～6월재북경、상해、엄주등삼대항공추뉴구안채집도적제일수의원성수거위기출，구건료일개이항Logistic리산선택회귀모형．계통분석료영향입경유객서향확산적영향인소，인위유객적직업、려화시간、가정결구、여유방식、결반방식、여유동궤、려화화비、입경구안、수도존중등특성현저영향기서확적개솔。동시，해모형구유교호적예측공능，준학솔체도72．5％，대우아국구역여유연합，특별시서부지구개탁국제객원시장구유중요지도의의。
Choice of tourism destinations has always been one of the key topics in the study of tourism management. The whole process of choice is commonly influenced by systematic component （destination attribute） and random component （tourist property）. The paper, with the first-hand data of sampling survey collected from inbound tourists of Beijing, Shanghai and Guangzhou in May-June, 2008, constructs a Logistic Dispersed Choice Regression Model to systematically analyze the affecting factors that influence tourists＇ westward dispersion. The study finds that tourists＇ occupation, time of stay in China, family structure, ways of travel, ways of companions, travel motive, travel expenses, entry port and degree of respect are probability that affects transit tourists＇ westward travel remarkably. Meanwhile, the model is of better predictive function. Its accurate rate reaches 72.5 %. This is of instructive significance to China＇s regional tourism unity, especially in the development of international tourism-generating market in western regions.