CAJ | 학술논문

研究了市场需求信息更新条件下，具有传统和在线销售的供应链双源渠道协调问题。建立了以制造商为主方，零售商为从方的Stackelberg主从对策模型，该模型实质是制造商在线销售价格与零售商传统销售价格之间协调；给出了需求信息共享和非共享两种情况下的供应链最优协调价格策略；分析了需求预测信息对供应链最优协调价格策略及其利润的影响；最后进行了数值计算，探讨了需求信息参数对供应链及其成员利润的影响。结果表明，信息共享下的供应链及其成员利润要高于非信息共享情况，而且，越精确的需求预测将导致更高的利润。
연구료시장수구신식경신조건하，구유전통화재선소수적공응련쌍원거도협조문제。건립료이제조상위주방，령수상위종방적Stackelberg주종대책모형，해모형실질시제조상재선소수개격여령수상전통소수개격지간협조；급출료수구신식공향화비공향량충정황하적공응련최우협조개격책략；분석료수구예측신식대공응련최우협조개격책략급기리윤적영향；최후진행료수치계산，탐토료수구신식삼수대공응련급기성원리윤적영향。결과표명，신식공향하적공응련급기성원리윤요고우비신식공향정황，이차，월정학적수구예측장도치경고적리윤。
The coordination strategy of supply chain dual channd with traditional retail and online sale under demand information updating condition is studied. The Stackelberg game model with manufacture as a leader and retailer as a follower is developed, and the essence of this model is the coordination between manufacture＇s online sale pricing and retailer＇s traditional retail pricing. The optimal coordinate price strategies of supply chain under demand information sharing and no sharing are proposed, and the impact of demand forecast information on optimal supply chain＇s coordinate prices and profit are analyzed. The numerical simulation is done to discuss the impact of demand information parameters on supply chain and its members＇ profit. The result shows that the supply chain and its members will gain much more profit under information sharing, and more precise forecast will result in much more profit.