CAJ | 학술논문

我国电视媒体具有特殊性，电视媒体的绩效评估也表现出了与一般的组织与机构绩效评估不同的征象，即这是一种复合形式的组织评估。建立这个认识是进行电视绩效评估不可或缺的前提。在较长时间里，电视业在很大程度上实施的是粗放性的管理思想和方式，而且现在电视业弥漫着一种“管理的焦虑症”。绩效评估是一套科学性与精细化的管理手段，现在已经到了我们在电视管理思维上整体性改弦更张的时候了。
아국전시매체구유특수성，전시매체적적효평고야표현출료여일반적조직여궤구적효평고불동적정상，즉저시일충복합형식적조직평고。건립저개인식시진행전시적효평고불가혹결적전제。재교장시간리，전시업재흔대정도상실시적시조방성적관리사상화방식，이차현재전시업미만착일충“관리적초필증”。적효평고시일투과학성여정세화적관리수단，현재이경도료아문재전시관리사유상정체성개현경장적시후료。
The specific characteristics of China＇ s TV media have great impact on the TV media performance evaluation system. This system has also demonstrated different signs compared with the general assessment of the performance of organizations and institutions, which means it is a complex form of organization assessment. Understanding the signs of this TV performance is an indispensable prerequisite for TV media performance evaluation. For a long time, the television industry is the implementation of extensive management ideas and methods to a large extent. Besides, television industry is now filled with a kind of ＂management of anxiety disorders＂. Performance evaluation is a set of scientific nature and the refinement of management tools. The time has come that our thinking on the management of the overall television should make a fresh start.