CAJ | 학술논문

如何进行顾客关系网络管理是新经济条件下企业营销的新热点。文章从界定顾客关系网络的概念与价值入手，探讨了顾客关系网络的客户俱乐部、产销联盟协会、网友群和创业型消费者网络等类型，最后提出了顾客关系网络价值导向管理的对策，即从价值定位、经营范围、利润捕捉、战略控制和实施等五个要素方面对顾客关系网络进行管理。
여하진행고객관계망락관리시신경제조건하기업영소적신열점。문장종계정고객관계망락적개념여개치입수，탐토료고객관계망락적객호구악부、산소련맹협회、망우군화창업형소비자망락등류형，최후제출료고객관계망락개치도향관리적대책，즉종개치정위、경영범위、리윤포착、전략공제화실시등오개요소방면대고객관계망락진행관리。
How to manage customer relationship network is the key that the enterprise keeps on a development in the new economic era. Firstly this paper discusses value and concept of customer relationship network; then we explore the types of customer relationship network, such as customer club,marketing federation, netizen group and entrepreneurial consumer network. Finally we suggest that value-oriented management of customer relationship network includes five main factors;value position, the scope of business, profits catching, strategy control and carrying out.