CAJ | 학술논문

借鉴产业组织理论，从交易成本角度指出联盟对各环节资产专用性、市场不确定性和交易频率因素的综合分析是产业链组织模式选择的理论依据。在此基础上，对联盟与要素供应环节、与销售环节的各组织模式及其运行机理进行深入分析，指出市场经济条件下职业体育产业链的组织模式总体上呈现混合式的运行模式。
차감산업조직이론，종교역성본각도지출련맹대각배절자산전용성、시장불학정성화교역빈솔인소적종합분석시산업련조직모식선택적이론의거。재차기출상，대련맹여요소공응배절、여소수배절적각조직모식급기운행궤리진행심입분석，지출시장경제조건하직업체육산업련적조직모식총체상정현혼합식적운행모식。
Through industry organization theory, this research concludes that the industrial chain＇s organization mode is dependent on a general analysis of the specialty degrees of every chain＇s sources, the market uncertainties and the transaction frequencies from the union. Furthermore, it studies the or- ganization modes and the operation mechanism between the union and the resource supplying, the u- nion and the product selling mode. Under the market economy, the organization mode of professional sports industry chain is operated in a mixed way.