科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2010年
2期
15~19
,共null页
产品创新战略：战略导向 R＆D／市场界面
產品創新戰略：戰略導嚮 R＆D／市場界麵
산품창신전략：전략도향 R＆D／시장계면
Product Innovation Strategy; Strategy Orientation; R＆D/Marketing Interface
产品创新战略导向对R＆D／市场界面管理水平具有重要的影响作用。通过问卷调查的方法，运用统计分析软件，得出如下结论：产品创新市场导向对于R＆D／市场界面管理水平具有较大的正向促进作用，技术战略导向对于R＆D／市场界面及R＆D／市场界面管理水平也有着正向促进作用。最后总结了上述结论的管理学意义，进而针对我国企业实际提出了相应的建议。
產品創新戰略導嚮對R＆D／市場界麵管理水平具有重要的影響作用。通過問捲調查的方法，運用統計分析軟件，得齣如下結論：產品創新市場導嚮對于R＆D／市場界麵管理水平具有較大的正嚮促進作用，技術戰略導嚮對于R＆D／市場界麵及R＆D／市場界麵管理水平也有著正嚮促進作用。最後總結瞭上述結論的管理學意義，進而針對我國企業實際提齣瞭相應的建議。
산품창신전략도향대R＆D／시장계면관리수평구유중요적영향작용。통과문권조사적방법，운용통계분석연건，득출여하결론：산품창신시장도향대우R＆D／시장계면관리수평구유교대적정향촉진작용，기술전략도향대우R＆D／시장계면급R＆D／시장계면관리수평야유착정향촉진작용。최후총결료상술결론적관이학의의，진이침대아국기업실제제출료상응적건의。
This paper aims to examine the effect of products innovation strategy orientation on the level of R＆D/marketing interface management. Following an empirical framework, a survey research has been developed. Using survey data collected from 156 Chinese manufacturing enterprises, it demonstrates the positive effect of product development strategy orientation on R＆D/marketing interface management level. The empirical results show that product development marketing strategy orientation has great facilitation to R＆D/marketing interface management level, and the facilitation of technology strategy orientation to R＆D/marketing interface management level is also been approved.
