CAJ | 학술논문

在当今＂眼球经济＂时代,相对于互联网的海量信息,消费者的注意力是相当有限的。企业吸引被信息湮没的潜在消费者的注意力已成为其竞争力的重要来源,搜索引擎营销也随之体现出巨大的商业价值。同时,互联网用户对搜索引擎的依赖程度不断加深,使得搜索引擎营销越来越受到企业的重视,也使得旅游业对互联网的依存度逐渐提高。
재당금＂안구경제＂시대,상대우호련망적해량신식,소비자적주의력시상당유한적。기업흡인피신식인몰적잠재소비자적주의력이성위기경쟁력적중요래원,수색인경영소야수지체현출거대적상업개치。동시,호련망용호대수색인경적의뢰정도불단가심,사득수색인경영소월래월수도기업적중시,야사득여유업대호련망적의존도축점제고。
In today＇s ＂eyeball economy＂ era, consumer＇s attention is very limited under the situation of lnternet＇s a mass of information. Enterprises attract the attention of potential consumers annihilated by information has become an important source of competitiveness, so search engine marketing has also reflected tremendous business value. At the same time, Internet users more and more rely on search engines, making search engine marketing is more and more attended by enterprises, and also making tourism industry＇s reliance on the internet increases gradually.