商业研究
商業研究
상업연구
Commercial Research
2010年
1期
212~216
,共null页
购物效用 择店决策 超市消费者
購物效用 擇店決策 超市消費者
구물효용 택점결책 초시소비자
shopping utility; decision-making for selection of objective supermarkets; supermarket consumer;
不同形态的超市,如大卖场、中型超市、便利店给消费者提供的购物效用具有较大的差别,超市消费者的购物效用影响其择店决策,而不同群体的消费者之间也具有显著的需求差别,超市可以据此制定竞争策略。
不同形態的超市,如大賣場、中型超市、便利店給消費者提供的購物效用具有較大的差彆,超市消費者的購物效用影響其擇店決策,而不同群體的消費者之間也具有顯著的需求差彆,超市可以據此製定競爭策略。
불동형태적초시,여대매장、중형초시、편리점급소비자제공적구물효용구유교대적차별,초시소비자적구물효용영향기택점결책,이불동군체적소비자지간야구유현저적수구차별,초시가이거차제정경쟁책략。
The utilities that different forms of supermarkets,such as hypermarkets,medium-sized supermarkets and convenience stores provide have large differences.Shopping utility of supermarkets consumers affects their decision-making for selection of objective supermarkets,and between different groups of consumers the needs are significantly different,so the supermarket should lay down competitive strategy accordingly.
