韶关学院学报
韶關學院學報
소관학원학보
Journal of Shaoguan University(Social Science Edition)
2009年
12期
153~156
,共null页
医学学术期刊 体制改革 经营模式 定位 品牌
醫學學術期刊 體製改革 經營模式 定位 品牌
의학학술기간 체제개혁 경영모식 정위 품패
journal of medical science; reform of publication system; management mode; location; brand
我国医学学术期刊面临着体制改革和与国际传媒集团竞争的双重挑战，生存竞争日益严峻．分析我国医学学术期刊目前的生存状况并参考国外学术期刊的成功经营模式，提出我国医学学术期刊在体制改革中的经营策略，在市场定位及品牌创立，传统盈利模式，创新盈利模式及对编辑人员的要求方面提出改革．
我國醫學學術期刊麵臨著體製改革和與國際傳媒集糰競爭的雙重挑戰，生存競爭日益嚴峻．分析我國醫學學術期刊目前的生存狀況併參攷國外學術期刊的成功經營模式，提齣我國醫學學術期刊在體製改革中的經營策略，在市場定位及品牌創立，傳統盈利模式，創新盈利模式及對編輯人員的要求方麵提齣改革．
아국의학학술기간면림착체제개혁화여국제전매집단경쟁적쌍중도전，생존경쟁일익엄준．분석아국의학학술기간목전적생존상황병삼고국외학술기간적성공경영모식，제출아국의학학술기간재체제개혁중적경영책략，재시장정위급품패창립，전통영리모식，창신영리모식급대편집인원적요구방면제출개혁．
Journals of medical science in China are nowadays struggleing for existence more and more hardly, because of facing the double challenge of reform of publication system and competition from the international mass media. This article proposes the management of journals of medical science in China ,including the change of marketing location, brand establishing, traditional earning mode, creatived earning mode and requiment of editors, after analyzeing the existence of the journals of medical science in China and refering to the successful management mode of the oversea country in journal of medical science.
