CAJ | 학술논문

在处理社会赞许反应的文化差异时，常用的两种方法为实验控制和统计控制。我们在本文中提出另一个观点。通过回顾近期的相关文献，我们指出：社会赞许反应的文化差异，反映在不同社会环境中，人们在相应的文化要求下，以不同的自我呈现方式来加强他们追求个人目标的动力。这种社会、文化与个人的对话历程乃研究文化一心理关系的核心课题。用实验或统计方法将因这个历程产生的变量从跨文化数据中剔除后，所得的结果便只有微薄的文化意义了。因此，我们反对将社会赞许反应的文化差异视为跨文化研究的噪音。相反地，我们认为跨文化研究者应认真地分析社会赞许反应的社会文化意义，以社会赞许反应作为一个窗口，管窥社会、文化与行为相生相成的关系。
재처리사회찬허반응적문화차이시，상용적량충방법위실험공제화통계공제。아문재본문중제출령일개관점。통과회고근기적상관문헌，아문지출：사회찬허반응적문화차이，반영재불동사회배경중，인문재상응적문화요구하，이불동적자아정현방식래가강타문추구개인목표적동력。저충사회、문화여개인적대화역정내연구문화일심리관계적핵심과제。용실험혹통계방법장인저개역정산생적변량종과문화수거중척제후，소득적결과편지유미박적문화의의료。인차，아문반대장사회찬허반응적문화차이시위과문화연구적조음。상반지，아문인위과문화연구자응인진지분석사회찬허반응적사회문화의의，이사회찬허반응작위일개창구，관규사회、문화여행위상생상성적관계。
When dealing with cross-cultural differences in socially desirable responding, researchers often employ experimental and statistical control to isolate and eliminate the impact of socially desirable responding in the data. In this article, we offer a different approach to understanding socially desirable responding in cross-cultural research. In a review of the pertinent research literature, we posit that cross-cultural differences in socially desirable responses may reflect how people in different social conditions and their attendant cultural expectations develop different ways of expressing their self to support their personal strivings. This active negotiation between the society, culture and personal strivings is a defining issue in culture and psychology research. Artificially excluding the variance symptomatic of this process with experimental and statistical controls from cross-cultural data will generate results with little cultural significance. Therefore, we recommend against treating socially desirable responding as noise in cross-cultural research. Instead, we encourage cross-cultural researchers to seriously consider the social and cultural meanings of socially desirable responding, and use this phenomenon as a window to grasp the reciprocal influence of society, culture, and individual psychology.