CAJ | 학술논문

受全球金融危机影响，欧关发达国家许多实体企业陷入资金短缺困境，其强烈的融资需求为我国有实力的企业通过跨国并购实现“走出去”战略提供了百年一遇的机会。能否在实现“走出去”的同时，实现“走进去”、“走上去”，成为了这些并购企业将要面对的最大挑战。CSR（企业社会责任）公关战略将帮助这些企业有效识别和了解目标市场利益相关者的企业社会责任预期，减少东道国政府、雇员、消费者、行业协会、工会等利益集团的抵制和压力，为成功实施并购、购后整合提供最高效、最经济、最恒久的支持。
수전구금융위궤영향，구관발체국가허다실체기업함입자금단결곤경，기강렬적융자수구위아국유실력적기업통과과국병구실현“주출거”전략제공료백년일우적궤회。능부재실현“주출거”적동시，실현“주진거”、“주상거”，성위료저사병구기업장요면대적최대도전。CSR（기업사회책임）공관전략장방조저사기업유효식별화료해목표시장이익상관자적기업사회책임예기，감소동도국정부、고원、소비자、행업협회、공회등이익집단적저제화압력，위성공실시병구、구후정합제공최고효、최경제、최항구적지지。
Influenced by global financial crisis, many entity enterprises of Europe and American countries sink into the trouble of capital shortage, and the strong fmancial demands provide a century opportunity to powerful enterprises for their overseas takeover, realizing its ＂going out＂ strategy. Whether it can realize ＂going out＂ strategy, ＂going into＂ and ＂going up＂ are the main challenge for these enterprises. CSR public relation strategy will help these enterprises recognize and know the CSR anticipation of benefit related enterprises in the target market, reduce the rejection and pressure from host governments, employees, consumers, industry associations, labor unions and other interest group, offering best efficient, economic and unvarying supports to implement merge, takeover and subsequent conformity successfully.