出版科学
齣版科學
출판과학
2010年
1期
18~20
,共null页
畅销书 选题 市场营销
暢銷書 選題 市場營銷
창소서 선제 시장영소
Bestseller Selected title Marketing
书籍给人类带来的影响和改变从来不可小觑。在畅销书引领阅读风潮的今日,如何做好畅销书已经成为许多出版人关心的话题。本文通过列举近年来国内外一些具有代表性的畅销书背后的故事,分析畅销书的选题来源和营销手段,并从屡见不鲜的＂跟风＂现象出发,深层次地挖掘使畅销书＂持续保温＂的营销之道。
書籍給人類帶來的影響和改變從來不可小覷。在暢銷書引領閱讀風潮的今日,如何做好暢銷書已經成為許多齣版人關心的話題。本文通過列舉近年來國內外一些具有代錶性的暢銷書揹後的故事,分析暢銷書的選題來源和營銷手段,併從屢見不鮮的＂跟風＂現象齣髮,深層次地挖掘使暢銷書＂持續保溫＂的營銷之道。
서적급인류대래적영향화개변종래불가소처。재창소서인령열독풍조적금일,여하주호창소서이경성위허다출판인관심적화제。본문통과열거근년래국내외일사구유대표성적창소서배후적고사,분석창소서적선제래원화영소수단,병종루견불선적＂근풍＂현상출발,심층차지알굴사창소서＂지속보온＂적영소지도。
The influence and change brought to human beings given by books has never been overlooked. In recent years, it has becoming the publishers＇ concerns that how to make a bestseller. In this paper, the author shares some stories about bestsellers in recent years with you, and discusses the topics and marketing for creating a bestseller. Furthermore, he explores the way to keep a bestseller popular continuously fi＇om the point of view of the fashion-following phenomenon in the publishing industry.
