CAJ | 학술논문

旅游景区一票制的理论基础是产品捆绑定价模型，但因为景区产品区别于其它一般产品，对景区进行捆绑定价时，不仅要考虑游客对景区的保留价格，还要考虑游客对景区时间消费量的预期（即保留时间）。本文通过只包含两个景区的保留价格一保留时间模型，对游客闲暇时间约束下的景区一票制定价及其绩效进行了分析，并推出了以下结论：（1）除了游客保留价格和保留时间，套票有效期的长短、参与一票制的景区数量的多少等也会影响一票制效率；（2）混合票制会增加效益，而纯一票制的效益不如非一票制的效益好。笔者在此基础上提出了一些建议。
여유경구일표제적이론기출시산품곤방정개모형，단인위경구산품구별우기타일반산품，대경구진행곤방정개시，불부요고필유객대경구적보류개격，환요고필유객대경구시간소비량적예기（즉보류시간）。본문통과지포함량개경구적보류개격일보류시간모형，대유객한가시간약속하적경구일표제정개급기적효진행료분석，병추출료이하결론：（1）제료유객보류개격화보류시간，투표유효기적장단、삼여일표제적경구수량적다소등야회영향일표제효솔；（2）혼합표제회증가효익，이순일표제적효익불여비일표제적효익호。필자재차기출상제출료일사건의。
The unified ticket policy used at scenic spots is based on the bundling pricing model. The authors insist that it is necessary to take into consideration the expected time consumption of tourists--the reservation time as well as the reservation price because of the differences between general products and the products provided by scenic spots. With the Reservation Price-Time Model of only two scenic spots, the paper separately analyzes the unified pricing of scenic spots and its efficiency with the constraints of tourists＇ leisure time, and draws the following conclusions：（ 1 ） The efficiency of unified ticket policy depends upon the useful-time span of package ticket in addition to the reservation price and reservation time; （2） The Mixed ticket policy （mixed bundling） is more efficient than pure unified-ticket policy （pure bundling ）. It also put forward some suggestions.