体育学刊
體育學刊
체육학간
Journal of Physical Education
2010年
1期
37~40
,共null页
体育产业 金融危机 次贷危机
體育產業 金融危機 次貸危機
체육산업 금융위궤 차대위궤
sport industry： financing crisis; secondary loan crisis
美国次贷危机引发了全球性的金融危机，导致经济环境恶化、竞赛市场萎靡、企业效益受损、运动员收入降低等，给体育产业的发展带来严重冲击。从危机中把握机遇、整合市场资源、调控行业区域布局、采取危机营销策略是体育产业应对危机的必由之路：
美國次貸危機引髮瞭全毬性的金融危機，導緻經濟環境噁化、競賽市場萎靡、企業效益受損、運動員收入降低等，給體育產業的髮展帶來嚴重遲擊。從危機中把握機遇、整閤市場資源、調控行業區域佈跼、採取危機營銷策略是體育產業應對危機的必由之路：
미국차대위궤인발료전구성적금융위궤，도치경제배경악화、경새시장위미、기업효익수손、운동원수입강저등，급체육산업적발전대래엄중충격。종위궤중파악궤우、정합시장자원、조공행업구역포국、채취위궤영소책략시체육산업응대위궤적필유지로：
The secondary loan crisis in the United States had trigger a global financial crisis, caused the deterioration of economic environments, the shrinkage of competition markets, the damage of corporative profits, and the drop of athlete＇s incomes, and brought a serious impact to the sports industry. In such a crisis, seizing opportunities, integrating market resources, adjusting the industry＇s regional layout and taking during-crisis marketing strategies are inevitable ways for the sports industry to respond to the crisis.
