CAJ | 학술논문

运用文献资料、比较分析等研究方法，从展现奥林匹克文化内涵的角度，或从彰显东道主文化特色的层面，或从体现体育人文精神的视角，去剖析冬奥会奖牌设计理念的不同特征，以诠释冬奥会奖牌五彩缤纷的创意主题，为冬奥会奖牌设计的发展趋势提供理论依据。通过分析得出结论：冬奥会奖牌的设计理念与主题有待进一步创新和拓展，而面对冬奥会奖牌设计的发展趋势时，超平面化设计、由静态向动态化设计、从国际化到本土化设计、去图形化设计以及设计理念的多元化应成为奖牌设计创意的时代之需。
운용문헌자료、비교분석등연구방법，종전현오림필극문화내함적각도，혹종창현동도주문화특색적층면，혹종체현체육인문정신적시각，거부석동오회장패설계이념적불동특정，이전석동오회장패오채빈분적창의주제，위동오회장패설계적발전추세제공이론의거。통과분석득출결론：동오회장패적설계이념여주제유대진일보창신화탁전，이면대동오회장패설계적발전추세시，초평면화설계、유정태향동태화설계、종국제화도본토화설계、거도형화설계이급설계이념적다원화응성위장패설계창의적시대지수。
By means of literature review and comparative analysis, from the angle of displaying the connotation of Olympic culture,embodying the cultural features of the host cities,or reflecting the humanistic sports spirits, the authors tend to interpret the different features of the design concepts and the colorful and creative themes of the Winter Olympic Games in order to provide the theoretic reference for the desig ning trend of Winter Olympic Medals. It is concluded after analysis that the design concept and theme of the Winter Olympic Medals need to be further innovated and expanded. As for the design trend of the Winter Olympic Medals, the kinds of designs that go beyond plane, from static to dynamic status, from in ternational to native trend, with non graphic designs and multiplication designing concept should become the indispensable designing ideas of the medals.