CAJ | 학술논문

随着中国农村经济的发展和农村居民收入的提高,越来越多的农村居民开始离开家门到大城市、到著名景点观光旅游,然而对这个庞大的市场,无论是理论界、企业界,还是有关政府部门,重视程度还都欠缺,更没有统一的总体发展规划,本文试图从农村居民旅游市场的潜力、特征、存在的问题入手,探讨在当前国际金融危机的背景下,作为扩大内需的一个重要途径的农村居民旅游市场,我们应该如何去重视,并推动其成熟发展。
수착중국농촌경제적발전화농촌거민수입적제고,월래월다적농촌거민개시리개가문도대성시、도저명경점관광여유,연이대저개방대적시장,무론시이론계、기업계,환시유관정부부문,중시정도환도흠결,경몰유통일적총체발전규화,본문시도종농촌거민여유시장적잠력、특정、존재적문제입수,탐토재당전국제금융위궤적배경하,작위확대내수적일개중요도경적농촌거민여유시장,아문응해여하거중시,병추동기성숙발전。
With the development of China＇s rural socioeconomy and the increase of the income of rural residents, more and more people from the countryside have begun to enjoy sightseeing in big cities and famous scenic spots. However, little has been paid attention to this huge market, no matter in theoretical circle, business circle or relevant government departments, let alone an overall development planning. The paper tries to explore how we should promote the mature development of this tourism market—an important path to expand domestic demand under the current background of international financial crisis by analyzing the potential features of rural tourism market as well as problems yet to be tackled.