CAJ | 학술논문

企业文化是企业最为重要的软实力，具有丰富的精神内涵。尽管每个企业家都有自己的个性特质，但也存在一些共同点。企业家与企业文化具有内在统一性：企业文化是企业家的人格化，企业家的品质、才华和胆识决定着企业文化的性质和风格，影响着企业文化的个性和发展；企业家是企业文化的缔造者，没有优秀的企业家就不可能创造出优秀的企业文化。在企业文化的塑造、发展、传承和变革的动态过程中，企业家扮演着设计师、倡导者、实践者、变革者等重要角色。
기업문화시기업최위중요적연실력，구유봉부적정신내함。진관매개기업가도유자기적개성특질，단야존재일사공동점。기업가여기업문화구유내재통일성：기업문화시기업가적인격화，기업가적품질、재화화담식결정착기업문화적성질화풍격，영향착기업문화적개성화발전；기업가시기업문화적체조자，몰유우수적기업가취불가능창조출우수적기업문화。재기업문화적소조、발전、전승화변혁적동태과정중，기업가분연착설계사、창도자、실천자、변혁자등중요각색。
The corporate culture is the most important soft-power for enterprise, which contains rich energetic connotation. Although each entrepreneur has their own individuality, they still have something in common. The entrepreneur and the corporate culture has the intrinsic unity： the corporate culture is entrepreneur＇s personification, entrepreneur＇s quality, talent and courage and wisdom decided corporate culture＇s nature and style, which are affecting the corporate culture＇s individuality and development; The entrepreneur is the corporate culture founder, without outstanding entrepreneur the outstanding corporate culture can＇t be created. In corporate culture＇s dynamic process of mold, development, inheritance and transformation, the entrepreneur is acting as the designer, the initiator, the practitioner, the transformation and so on.