产业经济研究
產業經濟研究
산업경제연구
Industrial Economics Research
2010年
2期
64~72
,共null页
银行卡市场 交叉网络外部性 双边市场
銀行卡市場 交扠網絡外部性 雙邊市場
은행잡시장 교차망락외부성 쌍변시장
payment card market; cross-network externalities; two-sided market.
本文通过对交叉网络外部性的测度来检验我国银行卡产业的双边市场特征，并结合对消费者持卡支付影响因素的识别，提出我国银行卡产业发展的相关政策建议。对1995～2005年发卡量与POS机数量时间序列的格兰杰检验表明，我国银行卡产业存在单向交叉网络外部性，接受卡支付的商户数变化会引起持卡用户数的变化；而基于15家商业银行的面板数据模型分析显示，持卡消费端相对于商户端的交叉网络外部性系数为0．876；进一步的数据模型分析发现，消费者持卡支付还与经济发展水平、金融市场发展程度、城镇居民消费水平等因素有关。
本文通過對交扠網絡外部性的測度來檢驗我國銀行卡產業的雙邊市場特徵，併結閤對消費者持卡支付影響因素的識彆，提齣我國銀行卡產業髮展的相關政策建議。對1995～2005年髮卡量與POS機數量時間序列的格蘭傑檢驗錶明，我國銀行卡產業存在單嚮交扠網絡外部性，接受卡支付的商戶數變化會引起持卡用戶數的變化；而基于15傢商業銀行的麵闆數據模型分析顯示，持卡消費耑相對于商戶耑的交扠網絡外部性繫數為0．876；進一步的數據模型分析髮現，消費者持卡支付還與經濟髮展水平、金融市場髮展程度、城鎮居民消費水平等因素有關。
본문통과대교차망락외부성적측도래검험아국은행잡산업적쌍변시장특정，병결합대소비자지잡지부영향인소적식별，제출아국은행잡산업발전적상관정책건의。대1995～2005년발잡량여POS궤수량시간서렬적격란걸검험표명，아국은행잡산업존재단향교차망락외부성，접수잡지부적상호수변화회인기지잡용호수적변화；이기우15가상업은행적면판수거모형분석현시，지잡소비단상대우상호단적교차망락외부성계수위0．876；진일보적수거모형분석발현，소비자지잡지부환여경제발전수평、금융시장발전정도、성진거민소비수평등인소유관。
In this paper, we study the two-sidedness of China＇s payment card industry through empirically testing its cross-network externalities, then identify the determinants of payment cards usage, and lastly come up with some policy suggestions for the further development of China＇s payment card industry. By conducting Granger Causality test, it is found that there exists one-way cross-network externality in China＇s payment card industry, which means it is merchant side change that determines cardholder side change and the estimated elasticity is 0.876. panel data fixed effect regression further shows that economic development of service sectors, banking and financial market development, national consumption level, market structure of payment card industry all have significant impacts on the growth of payment card market.
