CAJ | 학술논문

美孚石油公司进入中国后不久便在东北地区开始了经营。初由叶澄衷作为代理商，利用在营口设立的顺记分号代售美孚煤油；从1894年开始通过管理层级结构下的营销系统来直接销售产品。到20世纪30年代初，美孚在华庞大的销售系统终于建立起来；日本占领东北后，美孚的生存环境日益艰难。1934年伪满洲国出台《石油专卖法》后，美孚与美国国务院展开合作，力图保住其东北阵地，然而由于多种原因，被迫于1935年从东北撤出。在东北近半个世纪的经营中，美孚石油公司的经销形式已然成熟，经销商品日趋多元，与政府的合作也日益密切，从中可以看出企业在美国远东政策的制定中发挥了很大作用。
미부석유공사진입중국후불구편재동북지구개시료경영。초유협징충작위대리상，이용재영구설립적순기분호대수미부매유；종1894년개시통과관리층급결구하적영소계통래직접소수산품。도20세기30년대초，미부재화방대적소수계통종우건립기래；일본점령동북후，미부적생존배경일익간난。1934년위만주국출태《석유전매법》후，미부여미국국무원전개합작，력도보주기동북진지，연이유우다충원인，피박우1935년종동북철출。재동북근반개세기적경영중，미부석유공사적경소형식이연성숙，경소상품일추다원，여정부적합작야일익밀절，종중가이간출기업재미국원동정책적제정중발휘료흔대작용。
Standard Oil Company began to market its products in the northeast region shortly after it entered China. At the beginning, YE Chengzhong acted as its sole agent to market its kerosene through Shunji in Yingkow; From 1894, Standard Oil Company distributed products directly through marketing system of corporate hierarchy. And in 1930＇s, the marketing system had been established; After the Japanese occupation of Northeast China, its living environment became increasingly difficult. In 1934, after Manchukuo issued Petroleum Monopoly Law, Standard Oil Company cooperated with United States Department to keep its positions. However, due to various reasons, the company had to withdraw in 1935. In half- a -century management, its distribution form became mature, and its diversified distribution of goods and closer cooperation with government also revealed the important role of enterprise in the formation of Far East Policy.