CAJ | 학술논문

舆论引导是我党宣传思想工作的重要组成部分，确保舆论导向的正确是做好新闻宣传工作的前提，提高舆论引导能力是宣传思想工作的永恒主题。要确保正确的舆论导向，切实提高舆论引导能力，必须以科学发展观为指导，科学构建舆论引导机制。要科学构建舆论引导机制，必须坚持统筹兼顾，建立健全以全面协调为特征的综合引导机制，坚持以人为本，建立健全以舆论调控为核心的全程引导机制，坚持永续规范，建立健全以法律规制为基础的长效引导机制，使舆论引导工作逐步走上科学化、制度化和规范化的轨道。
여론인도시아당선전사상공작적중요조성부분，학보여론도향적정학시주호신문선전공작적전제，제고여론인도능력시선전사상공작적영항주제。요학보정학적여론도향，절실제고여론인도능력，필수이과학발전관위지도，과학구건여론인도궤제。요과학구건여론인도궤제，필수견지통주겸고，건립건전이전면협조위특정적종합인도궤제，견지이인위본，건립건전이여론조공위핵심적전정인도궤제，견지영속규범，건립건전이법률규제위기출적장효인도궤제，사여론인도공작축보주상과학화、제도화화규범화적궤도。
Public opinion guiding is an essential part of CPP＇s propaganda and ideological work. To ensure the correct direction of public opinion is a prerequisite of journalism and propaganda. To improve the ability of public opinion guiding is an eternal theme of propaganda and ideological work. To ensure the correct direction of public opinion guiding and effectively improve the ability of public opinion guiding, we must depend on the guidance of scientific outlook of development and establish a sound mechanism of pub- lic opinion guiding. In order to formulate a sound mechanism of public opinion guiding, we must make o- verall plans and take all factors into consideration, build a comprehensive guiding mechanism characterized by integration and coordination and insist on the principle of people--oriented. We must establish a com- plete guiding mechanism centered on public opinion control and insist on sustainable principles. We must establish a long--term guiding mechanism based on laws and regulations which will lead public opinion guiding to the scientific, institutionalized and standardized direction gradually.