CAJ | 학술논문

在借鉴西方保险业营销模式的同时，中国的保险公司对其代理人实行了激进的情感管理。由于较为普遍的社会抵制，保险代理人经常体验到负面情感。而在工作中，对人际关系过度的商业化使用，不仅破坏了代理入原有正常的社会网络，还妨碍了代理人在生活中与他人建立非商业性的关系。“保险生活化，生活保险化”的工作意识形态更是模糊了工作与生活的界限，使保险代理人的工作不可避免地陷入深刻的情感矛盾和冲突之中。尽管代理人通过一系列的策略试图消解这些矛盾与冲突，但是任阿的努力都可能加深个体的非人化问题，最终带来情感异化的后果。
재차감서방보험업영소모식적동시，중국적보험공사대기대리인실행료격진적정감관리。유우교위보편적사회저제，보험대리인경상체험도부면정감。이재공작중，대인제관계과도적상업화사용，불부파배료대리입원유정상적사회망락，환방애료대리인재생활중여타인건립비상업성적관계。“보험생활화，생활보험화”적공작의식형태경시모호료공작여생활적계한，사보험대리인적공작불가피면지함입심각적정감모순화충돌지중。진관대리인통과일계렬적책략시도소해저사모순여충돌，단시임아적노력도가능가심개체적비인화문제，최종대래정감이화적후과。
When following the marketing model of the Western life insurance industry, China＇ s life insurers have executed a more aggressive emotional management of their sales agents. Due to widespread social resistance, life insurance agents in China experience negative emotions quite often. The overly commercialized use ofguanxi at work has not only violated the agents＇ pre-existing social networks but also is hindering their development of new non-business relationships with others. The working ideology of ＂embedding insurance into life; embedding life into insurance＂ blurs the boundary between work and life, which has inevitably made the agents＇ work full of emotional conflicts. Although the life insurance agents have been trying to manage these conflicts through various coping strategies, their efforts will probably aggravate individuals ＇ impersonal problems, and will finally result in emotional alienation as a consequence.