经济管理
經濟管理
경제관리
Economic Management Journal（EMJ）
2010年
4期
102~108
,共null页
信息共享 渠道绩效 关系信任 关系满意 关系承诺
信息共享 渠道績效 關繫信任 關繫滿意 關繫承諾
신식공향 거도적효 관계신임 관계만의 관계승낙
information sharing; channel performance ; relationship trust ; relationship satisfaction; relationship commitment
随着渠道成员间建立战略联盟性关系趋势不断加强，信息共享成为提高渠道绩效的关键因素。本文选取海尔公司部分家电经销商为研究对象，构建了信息共享、关系信任、关系满意、关系承诺及渠道绩效之间的理论模型，利用结构方程模型对信息共享影响渠道绩效的机制进行实证研究。结果表明，信息共享对渠道绩效有直接正向影响；关系信任、关系满意、关系承诺在信息共享对渠道绩效的影响中起到部分中介作用。
隨著渠道成員間建立戰略聯盟性關繫趨勢不斷加彊，信息共享成為提高渠道績效的關鍵因素。本文選取海爾公司部分傢電經銷商為研究對象，構建瞭信息共享、關繫信任、關繫滿意、關繫承諾及渠道績效之間的理論模型，利用結構方程模型對信息共享影響渠道績效的機製進行實證研究。結果錶明，信息共享對渠道績效有直接正嚮影響；關繫信任、關繫滿意、關繫承諾在信息共享對渠道績效的影響中起到部分中介作用。
수착거도성원간건립전략련맹성관계추세불단가강，신식공향성위제고거도적효적관건인소。본문선취해이공사부분가전경소상위연구대상，구건료신식공향、관계신임、관계만의、관계승낙급거도적효지간적이론모형，이용결구방정모형대신식공향영향거도적효적궤제진행실증연구。결과표명，신식공향대거도적효유직접정향영향；관계신임、관계만의、관계승낙재신식공향대거도적효적영향중기도부분중개작용。
Nowadays, as the trend of establishing strategic allied relationship between channel members has been reinforced, information sharing has became a critical factor of improving channel performance. This paper selects some distributors of Haier as research object, builds a theory model between information sharing, relationship trust, relationship satisfaction, relationship commitment and channel performance, and uses structural equation model to carry out empirical study of mechanism from information sharing to channel performance. The results show that information sharing has a direct and positive effect isfaction and relationship commitment both play partial on channel performance; relationship trust, relationship satmediating roles from information sharing to channel performante.
