北京工商大学学报:社会科学版
北京工商大學學報:社會科學版
북경공상대학학보:사회과학판
JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY
2010年
2期
114~117
,共null页
电信行业反垄断 差别定价 竞争结构 主导运营商
電信行業反壟斷 差彆定價 競爭結構 主導運營商
전신행업반롱단 차별정개 경쟁결구 주도운영상
operator antitrust ; differentiated pricing; competitive structure; dominant operator
我国电信业已基本形成三家国有综合电信运营商竞争的市场格局,但市场结构欠合理,存在一些垄断行为及监管制度的缺陷。《反垄断法》出台后,电信运营商通过差别定价进行市场营销已成为是否违反《反垄断法》讨论的重点,也成为消费投诉的集中指向。基于SCP的研究框架,对电信市场的竞争结构、行为与绩效进行研究,以确定电信公司的垄断性质;针对不同差别定价对市场结构及消费者福利的影响,提出要区别对待电信市场营销中存在的不同形式的差别定价,施以相应的监管方式;并且要建立主导运营商的监管体系,以防止其滥用市场竞争地位;同时要将电信监管与反垄断监管相结合,共同监管电信市场的反竞争行为。
我國電信業已基本形成三傢國有綜閤電信運營商競爭的市場格跼,但市場結構欠閤理,存在一些壟斷行為及鑑管製度的缺陷。《反壟斷法》齣檯後,電信運營商通過差彆定價進行市場營銷已成為是否違反《反壟斷法》討論的重點,也成為消費投訴的集中指嚮。基于SCP的研究框架,對電信市場的競爭結構、行為與績效進行研究,以確定電信公司的壟斷性質;針對不同差彆定價對市場結構及消費者福利的影響,提齣要區彆對待電信市場營銷中存在的不同形式的差彆定價,施以相應的鑑管方式;併且要建立主導運營商的鑑管體繫,以防止其濫用市場競爭地位;同時要將電信鑑管與反壟斷鑑管相結閤,共同鑑管電信市場的反競爭行為。
아국전신업이기본형성삼가국유종합전신운영상경쟁적시장격국,단시장결구흠합리,존재일사롱단행위급감관제도적결함。《반롱단법》출태후,전신운영상통과차별정개진행시장영소이성위시부위반《반롱단법》토론적중점,야성위소비투소적집중지향。기우SCP적연구광가,대전신시장적경쟁결구、행위여적효진행연구,이학정전신공사적롱단성질;침대불동차별정개대시장결구급소비자복리적영향,제출요구별대대전신시장영소중존재적불동형식적차별정개,시이상응적감관방식;병차요건립주도운영상적감관체계,이방지기람용시장경쟁지위;동시요장전신감관여반롱단감관상결합,공동감관전신시장적반경쟁행위。
China telecom has basically formed the market structure with the competition among three state-owned integrated telecommunication operators. However, the market structure is under imbalance. There are some anti-competitive actions and flaws in the supervision system. Since the promulgation of "Anti-monopoly Law", the differentiated pricing marketing conducted by telecom operators has become not only the focus to discuss whether to violate "'Anti-monopoly Law" but also the concentrated point of consumers' complaints. Based on the SCP research framework, a study is made on the competition structure, behavior and performance on the telecom market in order to determine the nature of monopoly. According to the influence of different pricing upon market structure and consumer' s welfare, it puts forward that we should differentiate the pricing in different forms during telecom marketing and impose the corresponding regulation, we should establish the supervision system with dominant operator in order to prevent the misuse of market competition, and we should combine the telecom supervision with anti-monopoly to regulate the anti-competitive behaviors on the telecom market.