商业经济与管理
商業經濟與管理
상업경제여관리
Business Economics and Administration
2010年
4期
25~32
,共null页
即兴运作 战略行动 组织记忆 企业家导向 环境不确定性 组织柔性
即興運作 戰略行動 組織記憶 企業傢導嚮 環境不確定性 組織柔性
즉흥운작 전략행동 조직기억 기업가도향 배경불학정성 조직유성
improvisation; strategic action; organizational memory; entrepreneurial orientation; environmental uncertainty; organizational flexibility
文章以中国企业为研究对象，全面探究了其战略决策中的即兴运作行为，认为即兴运作作为一种可供选择的战略行动模式而值得关注。文章的研究结论表明：即兴运作在中国企业是一个较为普遍的现象。企业对战略行动的选择是由多种因素综合驱动的，当企业的组织记忆水平越高、企业家导向越明显以及所面对的竞争环境不确定性程度越高时，企业就越可能采取即兴运作的战略行动方式；即兴运作虽然会对战略行动绩效产生负面影响，但组织柔性会显著降低其负面作用。
文章以中國企業為研究對象，全麵探究瞭其戰略決策中的即興運作行為，認為即興運作作為一種可供選擇的戰略行動模式而值得關註。文章的研究結論錶明：即興運作在中國企業是一箇較為普遍的現象。企業對戰略行動的選擇是由多種因素綜閤驅動的，噹企業的組織記憶水平越高、企業傢導嚮越明顯以及所麵對的競爭環境不確定性程度越高時，企業就越可能採取即興運作的戰略行動方式；即興運作雖然會對戰略行動績效產生負麵影響，但組織柔性會顯著降低其負麵作用。
문장이중국기업위연구대상，전면탐구료기전략결책중적즉흥운작행위，인위즉흥운작작위일충가공선택적전략행동모식이치득관주。문장적연구결론표명：즉흥운작재중국기업시일개교위보편적현상。기업대전략행동적선택시유다충인소종합구동적，당기업적조직기억수평월고、기업가도향월명현이급소면대적경쟁배경불학정성정도월고시，기업취월가능채취즉흥운작적전략행동방식；즉흥운작수연회대전략행동적효산생부면영향，단조직유성회현저강저기부면작용。
This paper focuses on the improvisation of corporate strategic actions of Chinese companies. It argues that improvisation is worthy of concerning since it is an alternative model of strategic action. The results indicate that actions of improvisation are quite popular in Chinese companies, and the choices of their strategic actions are synthetically driven by manifold factors. Companies are apt to improvise during their strategic actions if their organizational flexihilities are stronger, their organizational memories are better, their entrepreneurial orientations are stronger, and the environmental uncertainties they encounter are higher. Although improvisation has a negative impact on corporate performance of its strategic action, organizational flexibility and environmental uncertainty may significantly reduce its negative impact.
