亚太经济
亞太經濟
아태경제
Asia-Pacific Economic Review
2010年
2期
58~60
,共null页
跨国企业 商标 翻译 品牌
跨國企業 商標 翻譯 品牌
과국기업 상표 번역 품패
Transnational Enterprises; Trademark; translation; Brand
在经济全球化时代,商标翻译是跨国企业宣传产品、树立良好形象、提升品牌、挖掘国际市场潜力和促进国际贸易发展的重要传播媒介。从商标翻译视角探讨跨国企业的品牌提升对增强商品竞争力、帮助企业取得良好经济效益和社会效益具有重要的理论和实践意义。
在經濟全毬化時代,商標翻譯是跨國企業宣傳產品、樹立良好形象、提升品牌、挖掘國際市場潛力和促進國際貿易髮展的重要傳播媒介。從商標翻譯視角探討跨國企業的品牌提升對增彊商品競爭力、幫助企業取得良好經濟效益和社會效益具有重要的理論和實踐意義。
재경제전구화시대,상표번역시과국기업선전산품、수립량호형상、제승품패、알굴국제시장잠력화촉진국제무역발전적중요전파매개。종상표번역시각탐토과국기업적품패제승대증강상품경쟁력、방조기업취득량호경제효익화사회효익구유중요적이론화실천의의。
The trademark is a product＇s carrier,enterprise image and an important invisible property in the development of transnational enterprises.It is also the essential part for brand promotion.With the coming of economic globalization,trademark translation,however,serves as a medium to promote the expansion of international trade and brand image.The paper,with the example of the Procter Gamble Company（PG）,tries to discuss the relationship between trademark translation and brand promotion,in which benefits transnational enterprises.
