CAJ | 학술논문

关于旅游经历对旅游者目的地感知的影响,现有的研究文献从感知形象和感知价值等方面进行了探讨,但尚未出现从目的地感知吸引力角度进行的相关研究。目的地的初游者和重游者代表着两类具有不同旅游经历的目的地游客,本文的研究目的在于探讨二者对旅游目的地吸引力的感知及其差异。实证研究结果表明,目的地感知吸引力包含了整体环境吸引和观光体验吸引两个维度,重游者在整体环境吸引上的感知显著高于初游者,二者在观光体验吸引的感知上没有显著差异。
관우여유경력대여유자목적지감지적영향,현유적연구문헌종감지형상화감지개치등방면진행료탐토,단상미출현종목적지감지흡인력각도진행적상관연구。목적지적초유자화중유자대표착량류구유불동여유경력적목적지유객,본문적연구목적재우탐토이자대여유목적지흡인력적감지급기차이。실증연구결과표명,목적지감지흡인력포함료정체배경흡인화관광체험흡인량개유도,중유자재정체배경흡인상적감지현저고우초유자,이자재관광체험흡인적감지상몰유현저차이。
As to the impact of tourist experiences on tourists＇ perceived destination,the existing study literature is limited to the discussion about perceived image and perceived value rather than perceived destination attractiveness.First-time tourists and repeated visitors of a destination represent tourists with different tourist experiences.The purpose of this paper is to explore their perceived attractiveness of destinations and disparity.Nankun Mountain Ecological Area,Guangdong Province,a rapid developing tourist destination with considerable repeated tourists,is selected as a survey site and an empirical study is conducted through in-depth interviews and questionnaire survey.The results indicate that perceived destination attractiveness includes two dimensions of total environmental attractiveness and sightseeing experience attractiveness.Repeated visitors have significantly higher perception of total environmental attractiveness than first-time tourists,whereas there is no significant difference in terms of the perception of sightseeing experience attractiveness.This study conclusion is of stronger enlightening significance to the development of destinations and marketing practice.