CAJ | 학술논문

本文基于21类HS标准的面板数据，实证分析了汇率传递机制下浙江省出口商品的策略定价能力及其汇改前后的变动情况。结论显示：浙江省凭借低廉的要素成本优势，以贴牌代工方式，融入到全球价值链（GVC）的底部环节，专注于劳动密集型、微利化、低技术含量的生产、加工、制造或组装，从而表现为劳动密集型出口商品具备超强策略定价能力，技术密集型出口商品则无策略定价能力；汇率改革以后，产业集群推动了大部分出口商品策略定价能力的提高。因此，浙江企业在融入全球价值链（GVC），充分发挥劳动密集型出口商品策略定价优势，巩固已有的国际市场需求和份额的同时，应参与构建基于本土市场需求的国家价值链（NVC），促进专业化市场及产业集群的升级和可持续发展，提升高新技术产品策略定价能力。
본문기우21류HS표준적면판수거，실증분석료회솔전체궤제하절강성출구상품적책략정개능력급기회개전후적변동정황。결론현시：절강성빙차저렴적요소성본우세，이첩패대공방식，융입도전구개치련（GVC）적저부배절，전주우노동밀집형、미리화、저기술함량적생산、가공、제조혹조장，종이표현위노동밀집형출구상품구비초강책략정개능력，기술밀집형출구상품칙무책략정개능력；회솔개혁이후，산업집군추동료대부분출구상품책략정개능력적제고。인차，절강기업재융입전구개치련（GVC），충분발휘노동밀집형출구상품책략정개우세，공고이유적국제시장수구화빈액적동시，응삼여구건기우본토시장수구적국가개치련（NVC），촉진전업화시장급산업집군적승급화가지속발전，제승고신기술산품책략정개능력。
Based on panel data of 21 commodities on HS standard, this paper calculates and analyzes the strategic pricing capability of Zhejiang＇ s exporting commodities in domestic currency and its corresponding transformation under exchange rate transmission mechanism. The analytical resuits indicate： taking advantage of the low element cost, by means of OEM and processing trade, Zhejiang＇ s industry has got involved into the bottom of the GVC and specializes in producing, processing and assembling labor-intensive and unskilled commodities with small margin. Consequently labor-intensive commodities manifest especially powerful strategic pricing capability, and in the meanwhile, technology-intensive commodities don＇ t possess any. Since exchange rate reforming, industrial clusters have boosted the pricing capability improvement on most exporting commodities. Taking ground of this, while getting integrated into GVC to make full use of pricing capability on labor-intensive products and solidify the existing intemational market share and demand, Zhejiang＇ s enterprises should involve into the construction of NVC based on the domestic demands to promote the upgrading and sustainable development of specialization markets and industrial clusters and to boost the pricing capability of high-tech products.