CAJ | 학술논문

文章以纵向市场结构为背景对零售商买方势力进行了较为清晰的界定,并依据买方势力的福利影响区分买方垄断势力和买方抗衡势力。然后从理论模型、经验研究和实验设计等方面,系统综述了零售商抗衡势力的测度方法及其对市场价格、市场绩效和社会福利影响的相关研究进展,以此对我国零售业实施相关的规制政策提供一定的理论指导和经验借鉴。
문장이종향시장결구위배경대령수상매방세력진행료교위청석적계정,병의거매방세력적복리영향구분매방롱단세력화매방항형세력。연후종이론모형、경험연구화실험설계등방면,계통종술료령수상항형세력적측도방법급기대시장개격、시장적효화사회복리영향적상관연구진전,이차대아국령수업실시상관적규제정책제공일정적이론지도화경험차감。
This paper defines buyer power of Mega-retailers in the context of vertical market structure and distinguishes monopsony from Countervailing Power based on social welfare.Then the paper makes a survey of theoretical and empirical literature on countervailing power,focusing on the estimate method and the impact on market price,market performance of industrial channel and social welfare.The conclusions provide some instructions and experience for implementing regulation policies of retailing industry in China.