CAJ | 학술논문

基于顾客价值识别企业关键能力对于提升企业竞争优势具有重要作用。本文创新性地构建了基于顾客价值的企业能力提升逻辑图，并提出了基于顾客价值的企业关键能力识别模型和识别矩阵。通过对中国物流企业进行调查实证研究，针对企业能力的客观表现进行顾客价值评价，就评价结果进行数学建模和多元定序回归，分别识别出对顾客价值的经济价值、功能价值和心理价值影响显著的企业能力，进而运用识别矩阵进行企业关键能力识别。
기우고객개치식별기업관건능력대우제승기업경쟁우세구유중요작용。본문창신성지구건료기우고객개치적기업능력제승라집도，병제출료기우고객개치적기업관건능력식별모형화식별구진。통과대중국물류기업진행조사실증연구，침대기업능력적객관표현진행고객개치평개，취평개결과진행수학건모화다원정서회귀，분별식별출대고객개치적경제개치、공능개치화심리개치영향현저적기업능력，진이운용식별구진진행기업관건능력식별。
Understanding the business key capabilities based on customer values is important for enterprises to maintain and improve the competitive advantages. This paper introduces a novel logical customer-value-based business capability enhance- ment paradigm and proposes the corresponding key-capability identification model. The model is validated in the empirical case studies in the Chinese logistics industry. Identify the capabilities that significantly impact customer value in terms of eco- nomic value, functional value and mental value, respectively, and then concludes the business key capabilities.