管理工程学报
管理工程學報
관리공정학보
Journal of Industrial Engineering and Engineering Management
2010年
2期
89~93
,共null页
垂直整合 市场排斥 研发投资 产品差异性
垂直整閤 市場排斥 研髮投資 產品差異性
수직정합 시장배척 연발투자 산품차이성
vertical integration; market foreclosure; R&D investment; product differentiation
本文研究一个上游垄断企业和两个下游企业所组成的系统中,制造商如何通过创新提高最终产品的差异性,来应对此市场中可能形成的垂直整合以及市场排斥的威胁。研究结果表明,在面临垂直整合及市场排斥威胁时,企业进行研发投资的动机包括消除市场排斥效应;迫使垂直整合企业降低中间产品的价格以及获得更高的利润。并且,在不同的垂直整合成本下,由研发投资获得的产品差异性会影响市场中垂直整合发生的可能性。
本文研究一箇上遊壟斷企業和兩箇下遊企業所組成的繫統中,製造商如何通過創新提高最終產品的差異性,來應對此市場中可能形成的垂直整閤以及市場排斥的威脅。研究結果錶明,在麵臨垂直整閤及市場排斥威脅時,企業進行研髮投資的動機包括消除市場排斥效應;迫使垂直整閤企業降低中間產品的價格以及穫得更高的利潤。併且,在不同的垂直整閤成本下,由研髮投資穫得的產品差異性會影響市場中垂直整閤髮生的可能性。
본문연구일개상유롱단기업화량개하유기업소조성적계통중,제조상여하통과창신제고최종산품적차이성,래응대차시장중가능형성적수직정합이급시장배척적위협。연구결과표명,재면림수직정합급시장배척위협시,기업진행연발투자적동궤포괄소제시장배척효응;박사수직정합기업강저중간산품적개격이급획득경고적리윤。병차,재불동적수직정합성본하,유연발투자획득적산품차이성회영향시장중수직정합발생적가능성。
This paper mainly studies how the manufacture has enlarged the differentiation of products by innovation in order to deal with the potential threat caused by the vertical integration and market foreclosure in the economics system which consists of the upstream monopolistic corporations and two downstream ones.It has been proved by all the findings that,confronting the threat of vertical integration and market foreclosure,corporations are motivated to take two actions: eliminate market foreclosure with RD investment and try to obtain more profit by forcing the integration firms to reduce the input price.On the other hand,the different and new products achieved from RD investment will also influence the possibility for vertical integration to take place.