商业研究
商業研究
상업연구
Commercial Research
2010年
6期
213~216
,共null页
第三方B2B电子商务平台 服务质量 模糊综合评价
第三方B2B電子商務平檯 服務質量 模糊綜閤評價
제삼방B2B전자상무평태 복무질량 모호종합평개
third party B2B E-commerce platform; service quality; fuzzy comprehensive evaluation
随着互联网商业化的迅速发展,B2B电子商务平台大量涌现,平台经营者面对激烈的竞争压力,平台服务需求企业则面临优质服务平台的选择问题,如何对电子商务平台进行评价,以满足平台服务供需双方的经营需求日渐受到重视与关注。针对占有大量市场份额的第三方B2B电子商务平台,结合经典的服务质量评价研究成果,分析了第三方B2B电子商务平台服务质量要素,构建服务质量评价体系,并基于模糊综合评价方法建立了第三方B2B电子商务平台服务质量评价模型。
隨著互聯網商業化的迅速髮展,B2B電子商務平檯大量湧現,平檯經營者麵對激烈的競爭壓力,平檯服務需求企業則麵臨優質服務平檯的選擇問題,如何對電子商務平檯進行評價,以滿足平檯服務供需雙方的經營需求日漸受到重視與關註。針對佔有大量市場份額的第三方B2B電子商務平檯,結閤經典的服務質量評價研究成果,分析瞭第三方B2B電子商務平檯服務質量要素,構建服務質量評價體繫,併基于模糊綜閤評價方法建立瞭第三方B2B電子商務平檯服務質量評價模型。
수착호련망상업화적신속발전,B2B전자상무평태대량용현,평태경영자면대격렬적경쟁압력,평태복무수구기업칙면림우질복무평태적선택문제,여하대전자상무평태진행평개,이만족평태복무공수쌍방적경영수구일점수도중시여관주。침대점유대량시장빈액적제삼방B2B전자상무평태,결합경전적복무질량평개연구성과,분석료제삼방B2B전자상무평태복무질량요소,구건복무질량평개체계,병기우모호종합평개방법건립료제삼방B2B전자상무평태복무질량평개모형。
With the rapid development of internet commercialization and the generation of numerous B2B E-commerce platforms,operators face intense competitive pressure and demand for services enterprises are faced with the choice problem of quality service platform.How to evaluate B2B E-commerce platform to meet the needs of the business of supply and demand sides for platform services draws more and more attention.In view of third party B2B electronic commerce platforms holding the mass market,combing the classical result of service quality evaluation,this paper analyzes the service quality factors of third party B2B electronic commerce platform and establishes the service quality evaluation index system.Then a third party B2B electronic commerce platform service quality evaluation model based on fuzzy comprehensive evaluation is developed.
