地域研究与开发
地域研究與開髮
지역연구여개발
Areal Research and Development
2010年
3期
97~100
,共null页
心理学 入境旅游市场 旅游消费心理 旅游环境 郑州市
心理學 入境旅遊市場 旅遊消費心理 旅遊環境 鄭州市
심이학 입경여유시장 여유소비심리 여유배경 정주시
psychology ; entry tourism market; tourism consumption psychology ; tourism environment ; Zhengzhou City
依据知觉、需要、动机、决策等心理学基本理论,对旅游消费者的决策心理过程和郑州市旅游业的资源条件及市场发展现状进行了分析.提出了整合旅游资源,以嵩山少林寺为重点,突出专题旅游资源,增强少林禅宗文化的影响力及其对入境旅游市场的吸引力;抓住龙头、打造中原旅游精品,引导旅游消费的基本对策.
依據知覺、需要、動機、決策等心理學基本理論,對旅遊消費者的決策心理過程和鄭州市旅遊業的資源條件及市場髮展現狀進行瞭分析.提齣瞭整閤旅遊資源,以嵩山少林寺為重點,突齣專題旅遊資源,增彊少林禪宗文化的影響力及其對入境旅遊市場的吸引力;抓住龍頭、打造中原旅遊精品,引導旅遊消費的基本對策.
의거지각、수요、동궤、결책등심이학기본이론,대여유소비자적결책심리과정화정주시여유업적자원조건급시장발전현상진행료분석.제출료정합여유자원,이숭산소림사위중점,돌출전제여유자원,증강소림선종문화적영향력급기대입경여유시장적흡인력;조주룡두、타조중원여유정품,인도여유소비적기본대책.
Based on the main psychological theories on perception, demands, motivation and policy decision, this paper analyzes the psychological process of the tourists＇ policy decision on their consumption and the conditions of Zhengzhou＇ s tourism industry and the tourist market development at present. The writer believes it necessary to unify the tourist resources in Zhengzhou region by means of highlighting Shaolin Temple in Songshan Mountain and give emphasis on its special topic tourism resources to strengthen the influence of the Shaolin Chan Sect and its fas- cination on the entry tourism market. Also, the basic strategies involves the grasping the key-link to create the re- fined tourism products and guiding the tourists＇ consumption.
