河北大学学报：哲学社会科学版
河北大學學報：哲學社會科學版
하북대학학보：철학사회과학판
Journal of Hebei University(Philosophy and Social Science)
2010年
3期
106~111
,共null页
市场导向 测量维度 价值观 规章制度 市场导向行为
市場導嚮 測量維度 價值觀 規章製度 市場導嚮行為
시장도향 측량유도 개치관 규장제도 시장도향행위
market orientation; measure dimensionality; value; regulations; market-oriented behaviors
对于市场导向研究,学者们多是从单一层面进行的。但市场导向是一个多层面、多维度建构。将组织文化理论融入市场导向理论研究,对市场导向概念进行全面分析,整合提炼了新的概念维度,并进行实证检验。结果表明,市场导向规章制度维度与行为维度均得到了验证。而市场导向价值观维度被明确细分为两个因子：顾客导向与创新导向。
對于市場導嚮研究,學者們多是從單一層麵進行的。但市場導嚮是一箇多層麵、多維度建構。將組織文化理論融入市場導嚮理論研究,對市場導嚮概唸進行全麵分析,整閤提煉瞭新的概唸維度,併進行實證檢驗。結果錶明,市場導嚮規章製度維度與行為維度均得到瞭驗證。而市場導嚮價值觀維度被明確細分為兩箇因子：顧客導嚮與創新導嚮。
대우시장도향연구,학자문다시종단일층면진행적。단시장도향시일개다층면、다유도건구。장조직문화이론융입시장도향이론연구,대시장도향개념진행전면분석,정합제련료신적개념유도,병진행실증검험。결과표명,시장도향규장제도유도여행위유도균득도료험증。이시장도향개치관유도피명학세분위량개인자：고객도향여창신도향。
People usually research on market orientation from single level structure.But market orientation has a multi-level and multi-dimensional structure.Merged organizational culture theory into market orientation theory,this paper gave a comprehensive analysis of market orientation concept,then provided a new modified dimension of market orientation.Through an empirical investigation,the dimension of market orientation was tested.The result showed that in all of market orientation factors,regulations for market orientation and market-oriented behaviors were all validated,but market-oriented value was clearly divided into two factors： innovation-oriented value and customer-oriented value.
