重庆工商大学学报：社会科学版
重慶工商大學學報：社會科學版
중경공상대학학보：사회과학판
Journal of Chongqing Technology and Business University Social Science Edition
2010年
3期
60~65
,共null页
山寨消费 消费动机 营销策略 焦点小组
山寨消費 消費動機 營銷策略 焦點小組
산채소비 소비동궤 영소책략 초점소조
mountain pavilion consumption; consumption motive ; marketing strategy; focal team
山寨盛行已是一种社会现象，蔓延到人们生活的各个领域中。本文在梳理国内外相关文献的基础上，通过焦点小组访谈，说明我国消费者购买山寨产品的种类，对山寨产品的满意度以及山寨产品消费者本身的特征。
山寨盛行已是一種社會現象，蔓延到人們生活的各箇領域中。本文在梳理國內外相關文獻的基礎上，通過焦點小組訪談，說明我國消費者購買山寨產品的種類，對山寨產品的滿意度以及山寨產品消費者本身的特徵。
산채성행이시일충사회현상，만연도인문생활적각개영역중。본문재소리국내외상관문헌적기출상，통과초점소조방담，설명아국소비자구매산채산품적충류，대산채산품적만의도이급산채산품소비자본신적특정。
Mountain pavilion consumption is popular and has become a social phenomenon and spread to all walks of life. Through analyzing the related materials at home and abroad, this paper uses focal team interview method and demonstrates the feature and consumption motive of China＇ s mountain pavilion consumers and their opinions on the buying and types of the pavilion products. According to this, the related marketing suggestions are provided.
